1. Introduction

Agribusiness is a dynamic industry shaped by evolving market trends and shifting consumer preferences. Understanding these factors is essential for businesses aiming to remain competitive in a rapidly changing global economy. Market trends in agribusiness are influenced by advancements in technology, climate change, sustainability concerns, and global trade policies. Simultaneously, consumer behavior is being transformed by growing awareness of health, food safety, ethical sourcing, and environmental impact.

This dual focus on market trends and consumer behavior provides insight into emerging opportunities and challenges in agribusiness. Companies that can anticipate changes and adapt to meet consumer demands are better positioned to thrive. By analyzing these trends and behaviors, businesses can develop innovative products, enhance supply chains, and implement strategies that cater to modern preferences while promoting sustainable practices.