MARKET TRENDS AND CONSUMER BEHAVIOR IN AGRIBUSINESS

i. Global Economic Conditions. Fluctuations in global economic growth directly impact demand for agricultural products. A strong economy typically increases consumer spending on premium and value-added food products.

ii. Inflation and Input Costs. Rising costs for inputs such as seeds, fertilizers, and labor affect pricing and profitability in agribusiness. Inflationary pressures can lead consumers to seek lower-priced options or alternative food sources.

iii. Income Levels and Purchasing Power. Higher disposable income generally leads to increased consumption of healthier and more diverse food options. Conversely, lower-income households prioritize affordability over premium features.

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