MARKET TRENDS AND CONSUMER BEHAVIOR IN AGRIBUSINESS: FACTORS INFLUENCING INFLUENCING MARKET TRENDS AND CONSUMER BEHAVIOR

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3. FACTORS INFLUENCING INFLUENCING MARKET TRENDS AND CONSUMER BEHAVIOR

Understanding the factors driving market trends and consumer behavior is essential for predicting future developments and creating effective business strategies in agribusiness. This chapter explores the economic, social, technological, environmental, and regulatory factors that shape the agribusiness landscape.