MARKET TRENDS AND CONSUMER BEHAVIOR IN AGRIBUSINESS

i. Health and Wellness Focus. Consumers are prioritizing nutrition, functional foods, and dietary supplements, driving innovation in product offerings.

ii. Convenience and Online Shopping. The rise of e-commerce and home delivery services has transformed how consumers purchase agricultural products. Online platforms are playing a more significant role in agribusiness distribution.

iii. Cultural and Ethical Values. Ethical considerations, such as fair trade and humane animal treatment, are becoming influential factors in purchasing decisions.

iv. Personalization of Food Choices .Advances in technology have enabled personalized nutrition, allowing consumers to choose foods tailored to their specific dietary needs and preferences.

v. Price Sensitivity and Value Perception. Consumers are becoming more price-conscious but still value quality, convenience, and authenticity in their food purchases.