MARKET TRENDS AND CONSUMER BEHAVIOR IN AGRIBUSINESS

a. Growing Demand for Organic and Sustainable Products -Increasing consumer awareness of health and environmental concerns has led to a higher demand for organic, non-GMO, and sustainably sourced agricultural products. Retailers and distributors are now seeking partnerships with suppliers who prioritize eco-friendly practices.

b. Technological Advancements and Smart Farming- Precision agriculture, IoT devices, and data-driven decision-making are transforming the efficiency and productivity of farms.

Vertical farming and hydroponics are gaining popularity as urbanization accelerates.

c. Local and Traceable Food Movement- Consumers are increasingly interested in knowing the origins of their food, leading to more demand for transparent supply chains and locally sourced products.

d. Plant-Based and Alternative Proteins- A shift toward plant-based diets and the rise of alternative proteins (e.g., lab-grown meat, insect protein) are reshaping the food landscape in agribusiness.

e. Climate Change and Weather Volatility- Agribusinesses are adapting to unpredictable weather patterns and climate change impacts by diversifying crops, improving water management, and adopting more resilient practices.