MARKET TRENDS AND CONSUMER BEHAVIOR IN AGRIBUSINESS
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4. CONSUMER EHAVIOR SHIFTS IN AGRIBUSINESS
4.1. Demand for local and fresh produce
Farm-to-Table Movement. Growing preference for locally sourced, fresh produce to support community agriculture.
Community-Supported Agriculture (CSA). Consumers increasingly participate in programs that provide direct access to local farms.
Reduced Carbon Footprint. Environmental concerns driving interest in locally grown foods with shorter supply chains.
Convenience and Time-Saving Options
Pre-Packaged and Meal Kits. Demand for ready-to-eat, ready-to-cook, and meal kits that cater to busy lifestyles.
Online Grocery Shopping. The rise of e-commerce platforms for purchasing fresh produce and agribusiness products.
Customizable Food Solutions. Consumers seeking personalized nutrition solutions and subscription-based services.