MARKET TRENDS AND CONSUMER BEHAVIOR IN AGRIBUSINESS

i. Advances in Agricultural Technology. Precision farming, AI, and machine learning are enabling agribusinesses to improve productivity and predict consumer preferences. Blockchain technology is enhancing food traceability and transparency, which appeals to health- and sustainability-conscious consumers.

ii. Digital Transformation . E-commerce platforms, mobile apps, and subscription services are revolutionizing how consumers purchase and interact with agribusiness products.

iii. Data-Driven Decision Making. Data analytics is being used to personalize product offerings and marketing strategies based on consumer behavior patterns.

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